Example Rental Company · example.test · assessed against the car rental requirements
Half of the score is how fully the website gives renters what they check before booking (76/100). The other half is technical measurements: speed, mobile use, search visibility, content and conversion (60/100).
Why it matters. 4 of 5 leaders performing best in your market get this right. A renter must know exactly where and when they collect the car
What to change. List every location with address, opening hours and whether it is in-terminal or shuttle
Acceptance. The audited page shows pickup locations listed.
Each issue states why it matters, the exact change and how to confirm it is done.
Why it matters. Structured data is how search engines and AI assistants read your business. Without it your offer has to be guessed from prose, and usually is not.
What to change. Add JSON-LD structured data describing the business, its locations and its offer.
Acceptance. At least one application/ld+json block is present and validates in Google's Rich Results test.
Why it matters. 5 of 5 leaders performing best in your market get this right.
What to change. Use an address on your own domain (e.g. booking@example.test).
Acceptance. Contact address on a free mail service no longer appears on https://example.test/contact.
Why it matters. 4 of 5 leaders performing best in your market get this right. Structured data is how search surfaces and AI assistants read your offer
What to change. Add AutoRental JSON-LD with locations, hours and vehicle offers
Acceptance. The audited page shows rental structured data.
The same findings as implementation tickets, ready to send to whoever maintains the site.
RG-001High priorityPickup locations are not listed.RG-002High priorityNo JSON-LD structured dataPart of the report: the 4 highest-priority issues of 9 and 2 developer tasks of 9. The full report lists every issue and task.
64 today. The issues in this report account for 30.8 points. The rest comes from measurements that scored below 100 but produced no specific task, because they are estimated from the page rather than measured in a lab.
Your own audit also includes an AI implementation prompt you can paste into a coding assistant, and you can re-run the audit after the fixes to compare.
One audit. Clear priorities. Developer-ready fixes.